Thomas Friedman’s
seminal work, The World is Flat,
presents compelling evidence of the impact technology has had on organizational
structure, the nature of work, the velocity of change, and the expansion of the
traditional definition of network. Research
validates the increases in efficiency, economic opportunity, and productivity
that result from integration of technology in the workplace. Moreover, data from the Pew Research Center
confirms that advancements in technology yielded increases in overall
productivity and economic development (Madden & Jones, 2008). Despite the strong data correlating workplace
productivity with technology, continuing questions persist about the ethical use
of technology in the workplace. Specifically,
what types of personal web-based activities constitute unethical employment
practices? Further, does use of the internet for personal reasons during work
time constitute employee theft? As more and more people discuss abuse of
technology in the workplace, little consensus exists on what actually defines “workplace
misuse of technology”.
These
complicated legal and ethical questions are compounded by growing evidence that
suggests a blurring of the definition of workplace and work hours. In a recent report, legal expert Carolyn Burnette
highlights the growing use of personal technology use in the workplace. The report revealed “85% of employees use
office email for personal reasons and that nearly 65 percent of internet usage
in the workplace is not workplace related” (Burnette, n.d.). Moreover, the report for the Pew Internet and
American Life Project confirmed that nearly half of all Americans conduct some
work from home (Madden & Jones, 2008).
Clearly, the definition of the traditional workspace has grown
increasingly complex in recent years. No
longer are people simply working a traditional forty hour week. Many individuals log on and conduct work
related business from home. While employee
use of technology for personal reasons may arguably threaten workplace
productivity, little research has been done on how the use of technology at
home may alternatively enhance
workplace productivity. Thus, as
technology enables more individuals to access information – for personal and
professional use – the time, and place of such information gathering has become
increasingly fuzzy and little data exists to suggest how this affects overall
productivity. Productivity gains should
not longer rely solely on the traditional forty-hour work week model of
measurement. How does one account for
gains achieved through the ability to connect to work from home? How much work are individuals conducting at
home for work-related business? How does
this balance employee time used at work for personal business?
Defining workplace misuse became somewhat more complex
because of a recent legal case involving a New York department of education
employee who was removed from his position for surfing the internet during work
hours. Specifically, the judge suggested,
"It should be observed that the Internet has become the modern equivalent
of a telephone or a daily newspaper, providing a combination of communication
and information that most employees use as frequently in their personal lives
as for their work” (USA Today, 2006). Thus,
this case provides precedence to suggest that some personal use of the internet
is acceptable in the workplace.
In contrast to this example, clear cases of the misuse
of technology exist in the workplace today.
For example, use of workplace time and space to promote hate, sexism, or
other forms of discrimination are clear violations of workplace ethical
standards. Moreover, the use of the
internet to surf pornographic sites or engage in other surfing that fosters
workplace unease is clearly unacceptable.
As use of technology continues to evolve, Norbert
Weiner’s methodology for identifying important ethical questions related to
technology may be complimented by Kohlberg’s theory of moral development
(Zalta, 2011). Ultimately, Weiner asks
that question of whether the information technology is good. Does it enhance the good and well-being of
society (Zalta, 2011)? Using Weiner’s
methodology, organizations may be best served by developing clear policies and
codes of conduct related to information technology in the workplace (Stanford
Encyclopedia of Philosophy). The second
step in his methodological approach would require the company to leverage legal
precedent related to appropriate use of technology. For example, legal rulings that describe
workplace harassment, or alternatively permit collective bargaining activity or
personal surfing of news-related sites, clearly provide a framework for what
could be included in an acceptable use policy.
Moreover, employees should be informed of job expectations and
performance goals. If employees fail to
meet these employment goals due to “cyber-slacking” or for other reasons, the
employee may be removed for simply failing to meet performance expectations. If surfing the net jeopardizes performance
than the employee risks losing his or her job.
In these cases, clearly articulated performance outcomes accompanied by
well-defined technology-use policies will clarify difficult gray areas related
to the use of technology in the workplace.
Moreover, human resource personal may be advised to consider
the potential application of Kohlberg’s theory of moral development to
technology ethics. In level one of
Kohlberg’s theory, “individuals have not yet come to understand societal rules
and expectations” (Evans, Forney, & Guido-DiBrito, 1998). At level two, “individuals identify with the
rules and expectations of others” (Forney etal., 1998). While in the final level, “individuals separate
themselves from the rules and expectations of others and base their decisions
on self-chosen principles” (Forney etal., 1998, p. 174). Organizations that equip employees with
acceptable-use policies assist the individual in raising his or her moral
decision-making to level two or level three. Thus, as workers are informed of
the expectations related to performance, they may choose to alter their
behavior to focus more on desired employment outcomes as opposed to personal information
gathering. Similarly, as the evidence
suggests, as people become more engaged in their work, they begin to develop a
set of principles, which guide their decision-making. An acceptable technology-use policy as well
as by workplace culture and expectations provide an important framework for
this decision-making.
Ultimately, organizational leadership establishes an
organizational culture that clarifies the acceptable use of technology in the
workplace. As the definition and
location of “workplace” continues to evolve, so will the ethics involving
decision-making related to personal and professional use. While organizations should have no-tolerance
policies related to harassment and other clearly defined illegal uses of
technology, leaders must be continuing to adapt to how the intersection of
personal and professional obligations, learning, and workspace may continue to
reshape the technology policies related to acceptable use.
Evans, N., Forney, D., & Guido-DiBrito, F. (1998). Kohlberg’s theory of moral development. In Student
development in college. San
Francisco: Jossey-Bass.
Friedman, T. (2007). The world is flat. New York, NY:
Picador.
USA Today. (April 24, 2006).
Judge: web surfing worker can’t be fired. Retrieved from http://usatoday30.usatoday.com/news/nation/2006-04-24-websurfing_x.htm
Zalta, E. (2011, Spring). Computer and information ethics. Stanford Encyclopedia of philosophy. Retrieved from http://plato.stanford.edu/entries/ethics-computer/
Amy, nicely developed post! What resonated with me was both a logical examination of "workplace" with a focus on completion of work objectives (rather than 9 to 5 seat time).
ReplyDeleteAdding to the complexity is that many employees now come to work with their own computers in their pockets or purses. I do a lot of work for my parent company, but some is on the university provided desktop, some is on my home desktop, some is on my university provided iPad, and some is on my personal iPhone. Add to that the fact that I have my Creighton emails autoforwarded to my VCU email so that I see them immediately. Ethical? Not sure. Effective. You bet.
I would be hard pressed to segregate and separate my VCU work, my Creighton work and my personal web interactions. Yet I do 90% of my Creighton from home...and I still do lots of VCU at home as well. And (blush) ... each morning I take 5 minutes to check the latest ICANHAZCHEEZBURGERS cat pictures. :-)
So I am the type of university employee that probably drives administrators crazy...but I also am very effective at my job.
Britt,
ReplyDeleteI live in your world as well! I find myself doing multiple tasks on multiple systems, in multiple places. I think in a university environment, we can be more flexible about how, when, where and with what tools. I am wondering, however, about other types of institutions that may perform customer support, financial analysis, or other time-sensitive, intense customer demand focus. Does the constant flitting between tasks -- both personal and professional -- create inefficiencies? Maybe? I do, think, however, that as our work changes, what we define as work space and work hours will also be redefined. We are, in a sense, just adjusting to a flat world -- right?