Tuesday, June 18, 2013

A Final Reflection-


When I initially enrolled in this class, my children remarked favorably on my long-overdue foray into the digital environment.  While I owned a smart phone, communicated via email, maintained a profile on professional networking sites, and spent considerable time encouraging my staff to adopt new technologies, my personal use of technology remained limited and clouded by ignorance. I certainly could be classified as a “networked worker,” however, my ability to analyze and think critically about technology and its impact on my personal and professional life emerged throughout my readings and writings in this course. Thus, developing a blog became the first of many new learning experiences I engaged in as part of this course. 

Applying the Learning to My Professional Environment

Subsequent to the development of the blog, I began an intentional exploration of the personal technology tools that may enhance my effectiveness as a leader.  Over the past seven weeks, I found myself exploring technology as a mechanism for enhancing our organizational effectiveness.   I began questioning more intentionally the investments our institution was making into new technologies and I engaged our digital adult learning division with more interest and insight.  Specifically, I enrolled in the course our institution required for all faculty aspiring to teach online.  As I became more intentionally immersed in the technology shaping higher education, I became more cognitively aware of the important role leaders play in shaping technology strategy and thereby institutional outcomes. In my new institutional role, I realized that the previous administration’s decision to exclude the chief information officer from the executive leadership team had stifled institutional growth by encouraging haphazard technology investments, rather than embracing technology as a critical component of the institutional strategic planning and budgeting process.  Over the past eight weeks, I invited our chief information technology officer to the executive team and his team will be intimately involved in our new planning initiatives.  In the absence of presence at the executive leadership level, technology decision-making failed to align with the university’s strategic objectives.

Application of the Learning to Ethical Principles

The initial readings in week one provided contrasting perspectives on the impact of the flattened world on humanity.  Friedman (2007) provided evidence from the emerging economies of India, China, and other parts of Southeast Asia to suggest that a flatter world allowed more individuals access to opportunity, which thereby, strengthened struggling economies and facilitated the growth of a middle class.  In contrast, the Florida (2005) article asserted that the beneficiaries of a flattened economy were limited to a few players in the global marketplace.  While opportunities have strengthened cities like Bangalore or Gurgaon, most people across the world still lacked access to the benefits of globalization 3.0.  This contrasting analysis raised important issues of economic and social justice.  As the readings expanded throughout the course, much evidence suggested that technology continues to grow at unprecedented rates (Freidman, 2007).  From Google glasses to Dow Corning’s vision for future kitchens, technology has rapidly proliferated.  If economies continue to struggle with providing basic needs, the likelihood that many individuals can continue to make investments in the quickly emerging technologies remains questionable.  Do the rapid changes shaping technology suffocate the opportunities for the masses to access this emerging technology and truly seize new opportunities?  Do the resource-constrained livelihoods of many in the developing world limit an individual’s ability to garner the advantage of globalization 3.0?  Clearly, the emergence of new technologies provides access for millions to connect, network, and access knowledge that otherwise would not have been possible.  However, access to knowledge and the ability to translate that knowledge into economic opportunity are two distinct issues.  My growing concern is that the rapidity with which technology development is evolving limits access to those individuals or organizations that have the financial means to transform the knowledge into innovation.  Domestically, leadership and public policy have a critical role to play in ensuring equity of opportunity in the public schools systems of America.  Providing young people with the knowledge of how to use and access emerging technologies will be critical to expanding their opportunities in the future.  Globally, leaders must consider the ramifications of their investments on the citizenry of the developing world. 

Application to Leadership

Perhaps most notably, the readings throughout the course reminded me of the important role critical and collaborative thinking, learning and leadership play in our response to emerging technologies.  Fundamentally, the technology is only as good as the user.  Ultimately, we may be able to access millions of terabytes of information, but transforming that information into useful knowledge requires individuals skilled with sophisticated abilities to discern critically reliable, valid, and relevant information from a myriad of sources. One must be careful that in our quest to access information, we do not become victims of “group think” and unable to creatively problem-solve.  We can rely on our network of collaborators to contribute to problem solving, but we must be wary of the consequences of failing to think independently and instead copying the ideas of others.  Collaboration does not imply copying.  Rather, it implies direct interaction with the problem and an engagement of potential solutions with other networks of experts.   Creative thinking still requires an ability to focus, delve deep into an issue, and generate a response to a difficult question.  Unfocused searching for answers, fleeting investments in problem solving, and an inability to develop original thoughts and ideas yields mediocre outcomes.  Douglas Engelbart, an early technology innovator, suggested “The grand challenge is to boost the collective IQ of organizations and of society” (Gruber, 2008).  To achieve this end, technology must maximize access to knowledge and humans must be prepared to actively engage, sort, and discern the usefulness of the resulting findings. Thus, the human and machine must “each do what they do best” (Gruber, 2008, p. 5).  

Fundamentally, technology will continue to change the course of humanity.  Whether those changes manifest themselves as a greater divide between the rich and poor, or alternatively as a pathway of opportunity for the masses depend upon leadership.  Effective leaders understand the importance of integrating technology into our education systems and organizations, promoting learning and work environments that value the ability to create new ideas, delve deeply into subjects of substance, critically and collaboratively engage information, and make decisions that use sound ethical judgments.   If leaders demonstrate ability to value new ways of working, networking, and collaborating, they will be able to seize emerging opportunities and gain competitive advantages.  Access to technology and support of education systems that leverage this technology in the learning process will be critical to improving opportunity both domestically and across the globe. 

Sources:

Gruber, T. (2008).  Collective knowledge systems:  Where the social web meets the semantic web.  Journal of Web Semantics, 6, 4-13. 

Florida, R. (2005, October).  The world is spiky.  The Atlantic Monthly. 

Friedman, T. L. (2007).  The world is flat.  New York, NY:  Picador.

 

Friday, June 14, 2013

Week 7: A New Tool A Day? Adoption of Technology As A Strategic Imperative

As technology has evolved and the triple convergence has occurred, leaders face growing challenges about the management and integration of technology into the organization (Friedman, 2007). Unfortunately, many companies have been reluctant to view technology as a strategic and competitive advantage, and instead have simply exercised coping strategies to integrate the new technology (Thompson, Peteraf, Gamble & Strickland, 2012). Rather than view technology as a critical component of an organization’s strategy, technology often is viewed merely as a tool. Thus, organizational leaders must begin to place technology at the core, or center, of an organizations planning process. In this manner, the organization resources and equips itself to quickly seize competitive advantages by its innovation and integration of technologies into the organizational vision and plan. Effective leaders identify champions of technology and rely on the expert insights of chief technology officers. These individuals should have a seat at the executive table, thereby able to encourage a visionary and integrative approach to technology in the organization. Too often, the absence of a comprehensive technology plan yields misguided purchases that fail to demonstrate a return on investment.

Leaders must be vigilant about staying abreast of technological change. A variety of trade magazines, conferences, and networking keeps leaders informed of emerging trends. Leaders must continue to demonstrate a willingness to invest in technology to improve the organization. However, these technology investments should be guided by important questions: What impact will this technology investment have on the current business practices within the organization? What is the likely return on investment? What implementation challenges does this investment pose? What professional development may be required to ensure effective implementation? Leaders prepared to ask difficult questions begin a process of discernment about how a particular investment in technology may strengthen the strategic outcomes of the organization. These questions may guide decision-making processes as well as resource allocations.

Kevin Kelly highlights six key trends shaping the evolution of the web. Web users now view screening, interaction, sharing, streaming, accessibility, and generative data development as key qualities of web usage. Businesses and consumers alike expect the web to be interactive and engaging through a variety of senses. Similarly, where the web was once considered an information warehouse, it has now become a stream of constant data, capable of being shared, reacted to, and generative, instantaneously. While many leaders still view the web as an information minefield, the evolving manner in which users co-create knowledge with instantaneous response forces leaders to reconsider how they are capitalizing on this stream of knowledge and the impact of these new forces on the organization (Kelly, 2011).

As emerging markets continue to increase technology use, and in particular web use, organizations must ensure their strategies align with these emerging trends (Meeker & Wu, 2013). How are organizations prepared to meet the expectations of a tech savvy customer? What strategies demonstrate the value of immediacy, personalization, and allow the user to embody the product? Failure to recognize the value of these qualities jeopardizes the financial success of the organization and threatens to minimize the loyalty of traditional consumers.

In higher education, this trend manifests itself in the growing competitive presence of online degree programs. Programs which fail to adapt to new technologies and complimentary pedagogies jeopardize student loyalty. Students are prone to transfer rapidly to other institutions who offer technology services and support better aligned with the student’s expectations. Universities that fail to commit adequate resources to technology support, technological innovation, or professional development of faculty to ensure relevant and current technologies enhance appropriate pedagogical approaches quickly lose student interest and struggle to achieve the enrollment goals established by their institutions. Thus, failure to adopt best practices in online teaching and learning, including a complimentary technology infrastructure, lose competitive market advantage.

In conclusion, technology leaders within the organization need to be integrated into the executive decision-making processes within organizations. While mission must always drive the organization, technology may be a useful component of organizational innovation and strategic positioning. Caution must be rendered, however, in the selection, application, and investment in various technologies. Critical questions must guide the investment process to ensure the tools truly enhance the effectiveness of the organization. Ultimately, the technology is only as effective as the implementation strategy and the professional development invested in the process to ensure its use and application to improve the organization. Critical thinking, collaboration, and continual learning must remain hallmark traits of leaders prepared to leverage the benefits of technology.

Friedman, Thomas. (2007). The World is Flat (3rd ed.). New York: Picador.

Kelly, Kevin. (Keynote Speaker). (2011, March 29). Keynote Speech. Web 2.0 Expo San Francisco 2011. Audio posted to

Meeker, M. & Wu, L. (May 29, 2013). KCPB Internet Trends 2013. Retrieved from


Friday, June 7, 2013

Ethics and the Misuse of Workplace Technology


Thomas Friedman’s seminal work, The World is Flat, presents compelling evidence of the impact technology has had on organizational structure, the nature of work, the velocity of change, and the expansion of the traditional definition of network.  Research validates the increases in efficiency, economic opportunity, and productivity that result from integration of technology in the workplace.  Moreover, data from the Pew Research Center confirms that advancements in technology yielded increases in overall productivity and economic development (Madden & Jones, 2008).  Despite the strong data correlating workplace productivity with technology, continuing questions persist about the ethical use of technology in the workplace.  Specifically, what types of personal web-based activities constitute unethical employment practices? Further, does use of the internet for personal reasons during work time constitute employee theft? As more and more people discuss abuse of technology in the workplace, little consensus exists on what actually defines “workplace misuse of technology”. 

These complicated legal and ethical questions are compounded by growing evidence that suggests a blurring of the definition of workplace and work hours.  In a recent report, legal expert Carolyn Burnette highlights the growing use of personal technology use in the workplace.  The report revealed “85% of employees use office email for personal reasons and that nearly 65 percent of internet usage in the workplace is not workplace related” (Burnette, n.d.).  Moreover, the report for the Pew Internet and American Life Project confirmed that nearly half of all Americans conduct some work from home (Madden & Jones, 2008).  Clearly, the definition of the traditional workspace has grown increasingly complex in recent years.  No longer are people simply working a traditional forty hour week.  Many individuals log on and conduct work related business from home.  While employee use of technology for personal reasons may arguably threaten workplace productivity, little research has been done on how the use of technology at home may alternatively enhance workplace productivity.  Thus, as technology enables more individuals to access information – for personal and professional use – the time, and place of such information gathering has become increasingly fuzzy and little data exists to suggest how this affects overall productivity.  Productivity gains should not longer rely solely on the traditional forty-hour work week model of measurement.  How does one account for gains achieved through the ability to connect to work from home?  How much work are individuals conducting at home for work-related business?  How does this balance employee time used at work for personal business? 

Defining workplace misuse became somewhat more complex because of a recent legal case involving a New York department of education employee who was removed from his position for surfing the internet during work hours.  Specifically, the judge suggested, "It should be observed that the Internet has become the modern equivalent of a telephone or a daily newspaper, providing a combination of communication and information that most employees use as frequently in their personal lives as for their work” (USA Today, 2006).  Thus, this case provides precedence to suggest that some personal use of the internet is acceptable in the workplace. 

In contrast to this example, clear cases of the misuse of technology exist in the workplace today.  For example, use of workplace time and space to promote hate, sexism, or other forms of discrimination are clear violations of workplace ethical standards.  Moreover, the use of the internet to surf pornographic sites or engage in other surfing that fosters workplace unease is clearly unacceptable.

As use of technology continues to evolve, Norbert Weiner’s methodology for identifying important ethical questions related to technology may be complimented by Kohlberg’s theory of moral development (Zalta, 2011).  Ultimately, Weiner asks that question of whether the information technology is good.  Does it enhance the good and well-being of society (Zalta, 2011)?  Using Weiner’s methodology, organizations may be best served by developing clear policies and codes of conduct related to information technology in the workplace (Stanford Encyclopedia of Philosophy).  The second step in his methodological approach would require the company to leverage legal precedent related to appropriate use of technology.  For example, legal rulings that describe workplace harassment, or alternatively permit collective bargaining activity or personal surfing of news-related sites, clearly provide a framework for what could be included in an acceptable use policy.  Moreover, employees should be informed of job expectations and performance goals.  If employees fail to meet these employment goals due to “cyber-slacking” or for other reasons, the employee may be removed for simply failing to meet performance expectations.  If surfing the net jeopardizes performance than the employee risks losing his or her job.  In these cases, clearly articulated performance outcomes accompanied by well-defined technology-use policies will clarify difficult gray areas related to the use of technology in the workplace.

Moreover, human resource personal may be advised to consider the potential application of Kohlberg’s theory of moral development to technology ethics.  In level one of Kohlberg’s theory, “individuals have not yet come to understand societal rules and expectations” (Evans, Forney, & Guido-DiBrito, 1998).  At level two, “individuals identify with the rules and expectations of others” (Forney etal., 1998).  While in the final level, “individuals separate themselves from the rules and expectations of others and base their decisions on self-chosen principles” (Forney etal., 1998, p. 174).  Organizations that equip employees with acceptable-use policies assist the individual in raising his or her moral decision-making to level two or level three. Thus, as workers are informed of the expectations related to performance, they may choose to alter their behavior to focus more on desired employment outcomes as opposed to personal information gathering.  Similarly, as the evidence suggests, as people become more engaged in their work, they begin to develop a set of principles, which guide their decision-making.  An acceptable technology-use policy as well as by workplace culture and expectations provide an important framework for this decision-making. 

Ultimately, organizational leadership establishes an organizational culture that clarifies the acceptable use of technology in the workplace.  As the definition and location of “workplace” continues to evolve, so will the ethics involving decision-making related to personal and professional use.  While organizations should have no-tolerance policies related to harassment and other clearly defined illegal uses of technology, leaders must be continuing to adapt to how the intersection of personal and professional obligations, learning, and workspace may continue to reshape the technology policies related to acceptable use.

Evans, N., Forney, D., & Guido-DiBrito, F. (1998).  Kohlberg’s theory of moral development.  In Student development in college.  San Francisco:  Jossey-Bass.

Friedman, T. (2007).  The world is flat.  New York, NY:  Picador.

 
Madden, M. & Jones, S. (2008).  Networked workers.  Pew Internet & American Life Project, Washington, DC.  Retrieved from http://www.pewinternet.org

USA Today. (April 24, 2006).  Judge:  web surfing worker can’t be fired.  Retrieved from http://usatoday30.usatoday.com/news/nation/2006-04-24-websurfing_x.htm

Zalta, E. (2011, Spring).  Computer and information ethics.  Stanford Encyclopedia of philosophy.  Retrieved from http://plato.stanford.edu/entries/ethics-computer/